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Madrid Fusion Manila

2 years ago

Spain’s famed culinary event comes back to Manila

The Department of Tourism (DOT) promises a bigger and more exciting line-up of events and tourism product offerings showcasing the country’s competitive advantage as a multi-level destination, under its Visit the Philippines Again (VPA) 2016 campaign.

One of the events that will make a sizzling comeback is the highly-acclaimed Madrid Fusion Manila –the first and only Asian edition of Madrid Fusion, Spain’s famous culinary event and one of the leading gastronomy gatherings in the world. Celebrated annually in Madrid since 2003, Madrid Fusion is attended by elite chefs and experts in the culinary field to discuss the latest trends, evolution of tastes, and new food habits.

Madrid Fusion Manila (MFM) 2016 is set to take place from 7 to 9 April 2016 at the SMX Convention Center of the SM Mall of Asia Complex. MFM 2016 will feature an International Gastronomy Congress focusing on the theme, The Manila Galleon: East Meets West, while a Trade Expo will highlight interesting ingredients, gourmet products, creative tableware, culinary equipment, regional culinary treats from the Philippines, Spain, and other countries around Asia, and the new worlds of Europe and the Americas.

MFM is the first and only Asian edition of Madrid Fusion. Similar to MFM 2015 held on 24-26 April 2015, the second run will bring together the world’s top-rated chefs and most acclaimed avant-garde chefs from across the globe. Most invited chefs for MFM 2016 have restaurants and/or hotels with Michelin stars for excellence, which are awarded to a few selected restaurants by Michelin Red Guides — a series of annual guide books published by the French company Michelin for more than 100 years.

The chef presenters for 2016 include Joan Roca of El Cellar de Can Roca Restaurant in Catalonia, Spain (3 Michelin stars, No.1 and one of the world’s 50 best restaurants); Dani Garcia of Bibo Andalussian Brasserie and Tapas in Malaga, Spain (2 Michelin stars); Jose Andres of Minibar, Spain (El Instituto del Comité de Congresistas Hispanos (Congressional Hispanic Caucus Institute) Chair’s Medallion Award); Ricard Camarena of Ricard Camarena, Spain (1 Michelin Star); Angel Leon of Aponiente, Spain; Jordi Butron of EpaiSucre, Spain; Yoshihiro Narisawa of Les Creations de Narisawa Restaurant in Tokyo, Japan (2 Michelin stars, No.2 and Asia’s 50 best restaurants); Virgilio Martinez of Central Restaurante in Lima, Peru (1 Michelin star, No.1 with distinction as one of the world’s and Latin America’s 50 best restaurants); Michael Aspiras of Scout’s Honor, Le Petit Soufflé, Garde Manger, Milk trade and Freezer Burn, Philippines (Hong Kong Culinary Classics 2013 (HOFEX) Highest Gold and Best of The Best award for ―Live High Tea and Set-up); Amy Besa and Romy Dorotan of Purple Yam Manila and New York, Philippines (2006, Stewart, Tabori and Chang, NYC); Myke Sarthou of Alab, Philippines; Kevin Cherkas of Cuca, Indonesia (gold and silver medals at the Chaîne des Rôtisseurs national and regional competitions in 2003); Leah Cohen of Pig & Khao, USA; Paul Qui of Qui, USA (Food & Wine magazine’s 2014 Best New Chefs); David Thompson of Nahm, Thailand (#7 Asia’s 50 Best 2015), Nurdin Topham of Nur, Hong Kong; Jungsik Yim of Jungsik, South Korea; Enrique Olvera of Pujol, Mexico; Jorge Vallejo of Quintonil, Mexico (#6 in Latin America’s 50 Best Restaurants) and Michael Voltaggio of ink., United States (Winner of the 6th Season of Top Chef, Bravo TV’s Emmy award-winning cooking competition reality show)

Adding further flavour to MFM 2016 is the MFM Trade Expo, a special exhibition for fine food, gourmet products, new ingredients, equipment and services meant to reach out to trade buyers (importers, restaurant owners and managers, gourmet stores) and other decision makers. The third day of the Expo is open to direct consumers and foodies as well. Destination and lifestyle stands will showcase the various tourist attractions of the Philippines, along with their iconic food, beverages and ingredients. The food and beverage tunnel will be a venue for delectable tasting sessions of wines and spirits, heirloom rice and grains, fresh farm produce, artisanal chocolates, various coffee varieties, pork products among others. Food seminars will also be held throughout the three-day affair, and various product booths are set to showcase many interesting items related to the culinary world.

Side by side with Madrid Fusion Manila 2016 is a month-long Flavors of the Philippines Festival that features food-related activities from food tours, gourmet markets, food fairs, agri bazaars to special dinners with celebrity chefs, food trips, hotel food festivals, fiestas, food exhibits, and food trucks. It is indeed a celebration of food all over the country, placing the Philippines in the world gastronomical map.

On last year’s MFM 2015, Philippine Department of Tourism Secretary Ramon Jimenez Jr. said, ―MFM 2015 was worth all the resources extended to it. We believe that Filipino chefs are messengers of Philippine culture to the world by infecting other people with their dreams to bring Philippine cuisine to the global stage. For one, good food cooked by these chefs are most enjoyed and remembered when shared with families and friends.”

Madrid Fusion Chairman Jose Carlos Capel added, ―We are here to share what the chefs know in advance. Spain has a long and credible relationship with the Philippines, where many Spanish dishes have found roots. With the first Madrid Fusion Manila, Spaniards and Filipinos learned side-by-side and planned the path where to go together, at least in the field of gastronomy, with lots of fun.‖

Registration for MFM 2016 Congress is now open with regular rates at US$ 450.00 or group rates with minimum of 20 pax at US$ 290.00. Early bird rate payment is until end of February at US$ 320.00.

For students, the regular rate is US$ 410.00, with group rates (minimum of 20 pax) of US$ 245.00 and an early bird rate of US$ 320.00 until end of February 2016.

For more details on MFM 2016, interested parties may communicate through e- mail: congress@madridfusionmanila.com or telephone numbers: (+632) 893-7973 or visit www.madridfusionmanila.com.

Exhibitors have the opportunity to tap new markets. For exhibit inquiries, please contact telephones (+632) 929-7993 and 929-7963 or e-mail: exhibits@madridfusionmanila.com.

For details on the Flavors of the Philippines food festival, please send an email to flavorsofthephilippines1@gmail.com or call (+632) 832-5401.

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